Job Title: Marketing & Communications Director for the Colorado Springs Fine Arts Center at Colorado College (FAC)

Department: OCM Administration

Campus Location: Main Campus

FLSA Status: Exempt/ Salaried

Position Type/ Work Schedule

• 2080 Hours per year
• 12 Months per year
• 40 Hours per week (Estimated)

About Us

Colorado College is a nationally recognized, residential liberal arts college with 2,100 students from around the world. Employees set the stage for student success by bringing their diverse experience and knowledge to the table. The college actively promotes a dynamic and inclusive environment in which students and employees of diverse backgrounds, cultures, and perspectives can learn and work.

Job Summary

Reporting to the Director of Marketing, the Marketing & Communications Program Director for the Colorado Springs Fine Arts Center at Colorado College (FAC) leads and oversees the marketing, communications, and brand strategy for the FAC. This role sets the strategic direction for public relations, advertising, digital media, branding, internal communications, and promotional planning in alignment with institutional priorities and in partnership with the Office of Communications and Marketing (OCM). The director serves on the FAC and OCM leadership teams and plays a critical role in elevating the reputation, visibility, and impact of the FAC across the campus and wider community.

Responsibilities

• Strategic Marketing/Communications Leadership, Planning/Execution, and Brand Stewardship:
  
  • Develops all strategic communications planning for marketing, promoting, and advertising FAC programming, including identification and cultivation of target audience(s), branding, and unique marketing strategies for specific programming.
  • Works to establish FAC in the market to raise visibility of CC and FAC, resulting in increased revenue.
  • Develops the advance schedule of media relations/PR/promotions, social media, and all other communications in collaboration with OCM colleagues.
  • Ensures all projects are on track, all deadlines are met, and plans are implemented in a timely and quality fashion.
  • Ensures adherence and alignment with the college’s overall communication plan including brand identity; manages FAC identity and subcomponents, including product development and placement.
  • Negotiates, purchases, and monitors all elements of advertising program (print, radio, digital, TV, outdoor, and other non-traditional vehicles), in accordance with the overall strategic marketing plan.
  • In collaboration with colleagues, manages brand activations for the FAC. Serves as primary message crafter for FAC communications initiatives.
  • Approves all FAC content.
• Organizational Leadership and Team Management:
  
  • Serves as a member of the FAC leadership team.
  • Collaborates with the OCM team on all aspects of marketing and communications for the FAC in connection with CC’s strategies and practices.
  • Leads a working team of indirect reports to ensure that planning is executed in a timely manner and to the advantage of all programming at the FAC.
  • Oversees internal communications and FAC internal-facing channels and provides message and other training for FAC staff.
  • Oversees FAC issue management by keeping a pulse on emerging issues and creating messaging, FAQs, and communications plans as needed.
  • Executes communications requiring nuanced and planned dissemination of sensitive information to internal and external stakeholders, as well as the public.
• Data, Budget, and Performance Management:
  
  • Manages budget planning and tracking for a budget of approximately $300k.
  • Keep up to date with industry research figures, track trends, implement planning strategically based on research, and adjust accordingly.
  • Establish a comprehensive program to measure KPIs and ROI of campaigns and efforts, carefully analyzing the effectiveness of various efforts and using this data to inform future programs.
  • Prepare regular reports to demonstrate progress, trends, and outcomes to leadership.
• Work of the College:
  
  • Serve as OCM representative on various College committees upon request. Contribute to College-at-large campaign efforts as relevant.

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or a related field
• Minimum five years of professional experience, including supervisory roles, strategic marketing planning, media planning and negotiation, audience development, and project management
• Proficiency in Microsoft Office Suite and project management tools (e.g., Asana, Trello, Monday.com)
• Familiarity with SEO, SEM, Google Analytics, and digital performance tools
• Experience working within complex or multi-unit organizations, ideally higher education or nonprofit sectors
• Excellent verbal and written communication skills; ability to collaborate within diverse and multidisciplinary teams

One year of relevant work experience may be substituted for one year of required education (OR) one year of relevant academic coursework beyond the minimum requirement may be substituted for one year of required professional experience.

Required Knowledge, Skills, and Abilities:

• Integrated marketing and strategic communications for complex organization
• Branding, messaging, and identity management best practices
• Paid, owned, and earned media strategy, planning, and negotiation
• Budget management and campaign ROI assessment
• Trends in nonprofit arts and culture marketing
• Strategic planning and implementation across multimedia campaigns
• Message development, writing, and editing for diverse audiences
• Data-informed decision making using analytics tools
• Relationship-building with stakeholders, vendors, and teams
• Negotiating media buys and managing vendor partnerships
• Think strategically while managing tactical execution
• Translate complex initiatives into clear communications
• Lead cross-functional collaboration and training
• Navigate sensitive or reputational issues with discretion
• Uphold institutional values and model inclusive practices

Preferred Qualifications

• Demonstrated experience in marketing and advertising for the arts and theatre sector
• Experience handling reputation management or sensitive communications in a public-facing organization

Applicants are welcome to apply even if you do not meet the preferred qualifications. We value diverse perspectives and encourage individuals with a genuine interest in the role to submit their applications. 

Other Position Details:

• Does not supervise others
• Position will not drive CC vehicles

Application Instructions

• Application Deadline - last day to submit an application: Hiring Manager please enter date.
• This position is not eligible for visa sponsorship.  

In alignment with our commitment to reduce potential bias in hiring, applicants may redact any information that discloses their age, date of birth, or dates of attendance/graduation from educational institutions on resumes, certifications, transcripts, or other application materials. There will be no penalties for the omission of such information.

Anticipated Hiring Salary Range:

• $74,262 to $90,972 per year

What We Offer:

As part of the total compensation for Staff and Faculty roles, we offer a competitive benefits package including:

• Medical, Dental, and Vision Insurance
• Paid vacation and sick time - accrual of 7.34 hours of vacation per pay period (176 hours, 22 days per year) and 4 hours of sick time per pay period (96 hours, 12 days per year)
• Paid seasonal breaks and holidays (20 days per year)
• 403(b) retirement plans where employees contribute 5% of pay and CC contributes 10%
• Tuition benefits for employee and eligible dependents
• Public Service Loan Forgiveness (PSLF) Assistance Program
• Wellness benefits include free access to the sports center, swimming pool, arts and crafts, outdoor programs, and financial consultants

Benefits and Wellness Information:

Please refer to our Benefits Page

Explore the Department: To learn more about Colorado College's Office of Communications and Marketing (OCM) please visit https://www.coloradocollege.edu/offices/communications/

Accommodation Statement:

In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and Colorado College’s policies, if you have a disability and would like to request accommodations to support your application or interview process, please contact Human Resources at HR@coloradocollege.edu as early as possible. Positions may close on the listed deadline or, if posted as continuous, may close without prior notice.

E-Verify Information:

This organization participates in E-Verify. For more information, visit www.e-verify.gov

Leave Information:

Please refer to https://www.coloradocollege.edu/basics/welcome/leadership/policies/vacation-leave-and-accrual.html